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About us

We believe healthier leadership
creates stronger organizations

crimalin combines medical expertise, behavioral science, and leadership development to help organizations build resilient leaders and healthier performance cultures.

We help organizations build healthier leadership cultures – not just healthier leaders

As leadership pressure continues to rise, organizations need more than traditional coaching or workplace wellbeing initiatives.

crimalin was created to bridge the gap between medical expertise and leadership development – helping organizations turn health insights into sustainable behavioral change, stronger resilience, and long-term performance.

30+

Medical & executive experts

A multidisciplinary network of physicians, psychologists, leadership coaches specialists.

40+

Years of combined expertise

Combined experience supporting health, resilience, and performance in demanding environments.

500–5,000+

Employee organizations

Designed for companies navigating leadership pressure, growth, and organizational complexity.

1 Mission

Healthier leadership

Helping companies create sustainable performance through leadership health and behavioral change.

We bridge the gap between
health and leadership

Health is more than a wellbeing initiative

Our work is rooted in medical expertise and a deep understanding of how stress, recovery, energy, and resilience influence leadership performance.

We help organizations move beyond symptoms and address the underlying factors shaping long-term organizational health.

Leadership is where lasting change begins.

Healthy organizations are built through leadership behaviors, not isolated wellness programs.

By combining behavioral science, executive coaching, and organizational insight, we help leaders create healthier, more resilient teams.

A structured leadership health system powered by the PEAK Health Model

crimalin combines medical expertise, behavioral science, and executive coaching into a practical framework for healthier leadership and stronger organizational performance.

Leadership Health Diagnostics

We assess leadership health patterns, stress dynamics, and organizational risk factors using the Leadership Health Map.

Salutogenic Leadership Coaching

We build practical strategies for resilience, self awareness, and team culture through four structured modules, plus optional deep dives.

Micro-habits integration

We integrate mid term micro habit programs and long term structures like Health Ambassadors to keep changes alive.

The science behind sustainable
leadership

Leadership health Mapping

We identify stress patterns, resilience factors, and organizational dynamics that influence leadership effectiveness and team wellbeing.

Executive health assessment integration

We help leaders transform assessment results into practical strategies that improve resilience, decision-making, and long-term performance.

Behavioral change methodologies

Our structured frameworks support the integration of healthier habits and leadership behaviors into everyday work realities.

Leadership reflection & feedback systems

Through guided reflection and feedback, leaders gain deeper insight into how their behaviors shape team culture, communication, and performance.

Resilience & performance practices

We use evidence-informed approaches that strengthen recovery, stress regulation, and sustainable leadership capacity.

The experts behind healthier leadership
and sustainable organizational
performance

Co-Founder, COO & Head Coach

Dr. Cristina Barth Frazzetta

Medical doctor, executive coach, and leadership expert with more than 40 years of experience.

Co-Founder & Chief Executive Officer

Wendelin Rodenberg

International business leader with extensive experience across B2B markets.

Co-founder, CMO & Executive Coach

Katarzyna Milanovic

Executive coach and marketing strategist with international leadership experience.

Head Coach – Business & Career Impact

Dr. Peter Schwarzer

Historian, MBA, and certified executive coach.

Head Coach – Balance & Vitality

Dr. Heinz-Christian Kuche

Cardiologist and certified executive coach.

Experts in health, leadership, and organizational performance

We combine medical expertise, executive coaching, and organizational understanding to create sustainable transformation inside companies.

Communication Specialist

Heidi Hauer

INSEAD certified Leadership & Holistic Health Coach Expert for Women in Leadership

Medical Doctor & Psychotherapist

Dr. Johannes Kienzler

Senior Systemic Life & Business Coach (Certifying) Expert in Holistic Coaching

Executive Coach & Author

Silke Strauss

Certified Communications Consultant, Senior Systemic Executive Coach Leadership

Healthcare Manager, Health Coach

Sinah Koelman

Expert for Self-care, Mindfulness, Nutrition and Fitness

Economist & Systemic Business Coach

Barbora Schulze-Herringen

Alternative Practitioner for Psychotherapy, Team-Building Expert

HR Professional in Tech, Psychologist

Anna Jakovleva

Systemic Business & Strength Coach Expert in Change Management

Systemic coach

Annette Böhm

Expert for Life Orientation & Couple‘s Coaching
‍

Senior Systemic Executive Coach

Jutta Becker

Expert for Senior Leadership Coaching & Change Management

Medical doctor

Dr. Renate Mürtz Weiss

NeuroLeadership & Change Management Expert in Self-Leadership and Performance Growth

Sports psychologist

Katharina Hänsch

Sports Science & Sports Psychology Expert, Mental Coach for eSports and Performance Supervisor

Health coach

Doris Ostermann

Health & Wellbeing Coaching Expert
‍

Psychologist & systemic coach

Lina Weydandt

Psychotherapist in training & Business Economist specializing in mental health, resilience, and personal development in both personal and professional contexts

Insights for healthier
leadership culture

Vorurteile – vielleicht gar nicht so schlimm, wie wir denken?

Ist dir auch schon einmal aufgefallen, dass du nicht ganz frei von Vorurteilen bist? Keine Sorge, das ist sehr normal. Allerdings stehen sie dir und deiner optimalen Zusammenarbeit mit anderen im Weg. Erfahre hier, weshalb Vorurteile unvermeidlich sind und wie du deine überwinden kannst.

5 min. read

Warum wir alle wie der Papst arbeiten sollten.

Klingt total unrealistisch? Lese diesen Artikel und du wirst erfahren, warum es auch im Job wichtig ist, Gelassenheit zu üben und wie du Wesentliches von scheinbar Dringendem unterscheiden kannst.

5 min. read

Unsicherheit – Kupplung oder Bremse in der beruflichen Rolle?

Unsicherheit hat besonders im beruflichen Kontext ein mieses Image. Sie gilt als Schwäche, als Bremsklotz, als Gegenteil von Führungsstärke. Dabei kann sie – richtig genutzt – zu deinem besten Werkzeug werden. Erfahre hier, wieso das so ist.

5 min. read

Frequently Asked Questions

We’ve compiled answers to some of the most common questions about our couching services, process, and collaborations.

Still have questions?

Let’s discuss your organization’s challenges, leadership goals, and workforce health priorities –
and explore how crimalin can support sustainable performance across your teams.