We want to

change coaching

We believe that everyone deserves a coach. That is why we set out on a mission to make top level coaching more transparent, affordable and generally accessible.

Meet the team behind crimalin

Our core team consists of our three founders and our three head coaches.
We each play an essential part in making your experience the best it can be.

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  • Medical Doctor
  • Psychologist
  • Certified Executive Coach
  • Certifying Coach
  • Author
Dr. Cristina Barth Frazzetta
Co-Founder, COO & Head Coach Life Orientation & Navigation
  • BA in Business Administration
  • Registered Merchant in the Service Industry
  • Executive in B2B sales in APAC & EMEA
Wendelin Rodenberg
Co-Founder & CCO
  • International Executive
  • Marketing Consultant
  • Entrepreneur
  • Executive Coach
Katarzyna Milanovic
CMO & Executive Coach
Dr. Peter Schwarzer
Head Coach Business & Career Impact
Dr. Heinz-Christian Kuche
Head Coach Balance & Vitality

Meet our coaches

We handpick every coach we work with. All of them come with years of experience in their professional field as well as in coaching and are academically highly qualified, too. Most of all though, they are great people and we cannot wait for you to work with one – or even many – of them!
Heidi Hauer
Communication Specialist
INSEAD certified Leadership & Holistic Health Coach Expert for Women in Leadership
Dr. Johannes Kienzler
Dr. Johannes Kienzler
Medical Doctor & Psychotherapist
Senior Systemic Life & Business Coach (Certifying)Expert in Holistic Coaching
Silke Strauss
Executive Coach & Author
Certified Communications Consultant, Senior Systemic Executive Coach Leadership
Gerth Vogel
Economist & Business Psychologist
Award winning Strategy Consultant, Senior Systemic Business Coach, Expert in C-Level Sparring
Sinah Koelman
Healthcare Manager, Systemic Health Coach
Expert for Self-care, Mindfulness, Nutrition and Fitness
Barbora Schulze-Herringen
Economist & Systemic Business Coach
Alternative Practitioner for Psychotherapy, Team-Building Expert
Anna Jakovleva
HR Professional in Tech, Psychologist
Systemic Business & Strength Coach Expert in Change Management
Annette Böhm
Systemic Coach & Couple's Therapist (ECP)
Expert for Life Orientation & Couple‘s Coaching
Jutta Becker
Senior Systemic Executive Coach
Expert for Senior Leadership Coaching & Change Management

Our values & 
mission

Trust

We create a safe and comfortable environment for you, us and everyone else we get to connect with.

Fairness

We connect on eye-level, act inclusive and let all people participate.

Reliability

We make good on our promises - you can count on that.

High Quality

We provide coaching of the highest grade and maintain a state of the art service - for you.

Integrity

We are honest and open-minded and we strive to be respectful and ethically just in everything we do.

Doing Good

We believe everyone should work to make the world a better place. We do it with crimalin - one coaching at a time.

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Latest from our blog

Business
11.9.2025

Vorurteile – vielleicht gar nicht so schlimm, wie wir denken?

Ist dir auch schon einmal aufgefallen, dass du nicht ganz frei von Vorurteilen bist? Keine Sorge, das ist sehr normal. Allerdings stehen sie dir und deiner optimalen Zusammenarbeit mit anderen im Weg. Erfahre hier, weshalb Vorurteile unvermeidlich sind und wie du deine überwinden kannst.
Orientation
8.8.2025

Jobs mit Sinn

Sinn in unserer täglichen Arbeit zu finden, ist ein wichtiger Motivator und trägt zu unserer Zufriedenheit bei – aber was ist, wenn sich am Arbeitsplatz plötzlich etwas ändert und dieser Sinn verloren geht? Hier erfährst du mehr über den Unterschied zwischen sinnvollem Tun und Lebens-Sinn und bekommst Tipps, wie du für dich Klarheit findest.
Business
8.8.2025

Unsicherheit – Kupplung oder Bremse in der beruflichen Rolle?

Unsicherheit hat besonders im beruflichen Kontext ein mieses Image. Sie gilt als Schwäche, als Bremsklotz, als Gegenteil von Führungsstärke. Dabei kann sie – richtig genutzt – zu deinem besten Werkzeug werden. Erfahre hier, wieso das so ist.

Lets face the storm. Together.

crimalin helps your people strive, connect and find their calm. We guide them with care and compassion towards professional and personal growth.